VP, Product – Acoustic, Boston, MA
Sep 2023 – Present
- Lead Acoustic Connect feature teams in data, automation, and personalization.
- Collaborate with product marketing, sales, and analysts to extend roadmaps and client retention.
World-Wide Strategic Services Lead – Acoustic/IBM/Silverpop, Boston, MA
2012 – 2023
- Led strategic engagements, defining client business goals and maximizing ROI.
- Consulted on email and cross-channel best practices, integrating with mobile, social, and CRM.
- Presented industry best practices at webinars, blogs, and events.
VP, Client Partner – Moxie, Atlanta, GA
2005 – 2012
- Managed $15M+ in CRM and Direct Response accounts, including Verizon Wireless.
- Grew email team from 2 to 30+, driving sustained growth.
- Developed multi-channel strategies, optimizing data management platforms.
Interactive Direct Channels Marketing Manager – Delta Air Lines, Atlanta, GA
1991 – 2004
- Grew email marketing database from infancy to 30M records.
- Led e-coupon and email retention strategies for SkyMiles loyalty program.
- Developed metadata schemas and automated SkyMiles promotional systems.
